The History of Outlaw Customs

Posted on November 08 2019

The History of Outlaw Customs

The First Truck

It all starts with an idea.  Working for Allen Gobel’s Western Truck Parts, brothers Andy and Alex Gobel with friends Nic Gillan and Jon Gill started the concept of a new chrome and performance shop. They saw the need in their area for serving those with a passion for custom cars, motorcycles, art, and design like themselves.  They set out to build their first custom truck, the Dead Man’s Hand.

Peterbilt 379 Custom Truck

 

Months of hard work went into the detail of this truck inside and out.  What started as a wreaked 01 Peterbilt 379 with severe water damage turned into a roaring award-winning classic ride. The truck took 7 out of 8 possible awards at the Great American Trucking Show in the Limited Mileage Bobtail Class, along with the coveted Peterbilt award.   The truck was selected by Overdrive Magazine to be the cover feature for the inaugural issue of Custom Rig’s Magazine. The group’s work and business spread fast.

 

Overdrive Magazine Outlaw Customs Truck

 

Multiple builds later, and more high profile wins paired with the reach, and quality inventory of Western Truck Parts connected the group with starting a TV show.  In 2011 a TV production company approached Western Truck Parts and Outlaw Customs about creating a reality show based around a family truck parts company. 

 

Screaming Eagle Outlaw Customs Truck Peterbilt

 

During the filming and planning process over the next few months, production began in Denver, Colorado, on October 17th.  The decision was to build out an existing customer's Kenworth W900L that had recently had some work done. A white Kenworth with a Jones Hood was the perfect canvas for the show.  The Mid-Evil Kenworth was built, and the editors began their job, but it never aired.

 

Enter LKQ

LKQ Heavy Truck

 

When the filming began, Andy and Alex’s father Allen was negotiating the sale of Western Truck Parts and Outlaw Customs to the newly formed division of LKQ Heavy Truck.  The sale went through, which lead the production to halt due to it no longer being a family-owned business.  However, this has not changed the direction of the brand.  Still, lead by founder Andy Gobel, Outlaw Customs is the aftermarket, performance, and specialty parts division for LKQ Heavy Truck. Outlaw has a new website that is hosting all of LKQ HT aftermarket inventory and is a preferred distributor of new specialty and performance parts such as Performance Diesel and Wheel Pros.  The company is expanding into the storefronts of the other LKQ Heavy Truck Locations. The expansion will give Outlaw a presence in over 10 LKQ locations in 2019 and can still ship nationwide.

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